Monday, June 8, 2009

What's in a name?

Over the last several months, while searching & connecting on various social networking sites I have been thinking about how us mom-preneurs differ from other entrepreneurs. There are the obvious things, like how most of us are always juggling the kids between & around our business ventures, and how there is never enough time in the day. Most of us are also a "Jill of all trades" from accounting, creating, packaging, selling & attempting to run a thousand other facets of our company.

But one thing has stood out to me as unique & endearing in a way only a mother could understand. NAMES. No, not the names of our most precious cargo, our children, but of our businesses.
Take Baby Rhys for example, it was named after Pam's (our CEO) first born son. From the birth of her most incredible gift, to the beginning of another dream, Baby Rhys Adventure Gear has deep MEANING on many levels. It was aptly named since the idea for our funky yet practical line, was inspired by wee Rhys himself, after becoming a world traveller (with mom & dad of course!) at the early age of 9 months. And our success has much to do with the fact that the SAME passion that drives us as mother's, also drives the business.

So many moms are using this platform for naming their business. And why not?! What could possibly inspire greater success & make more dreams come true, than a name or likeness of our children. Some moms have found clever ways to use alliteration, rhyming words, or their child's favorite sayings, even nickname's......
It is unlike any other industry.
And just as we wear our heart on our sleeve as Mommy's, our businesses reflect that love & committment as well. Just one more great thing about being an entrepreneur who is always a mom first.
I wouldn't want to be anywhere but here.

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